Remember Nahid from our last episode?
Yeah, the guy who was confused about which revenue model to choose for his service. With a bit of help, he figured it out. But now he’s hit another wall: pricing.
He’s caught in a loop, thinking:
“Should I price it at 199 BDT? Or 299? Or maybe offer a free plan too?”
Meanwhile, his coffee is getting cold, and his brain’s heating up.
His product is solid. Users are visiting.
But the conversion rate? Flatlined.
If you’re anything like Nahid, trying to price your SaaS, course, or subscription product, and it’s making your head spin — this post is just for you.
Let’s dig into a little Behavioral Economics, shall we?
💡 Customers Don’t Just “See” Prices—They Feel Them
People don’t sit with a calculator and decide what’s worth it.
They go with what feels right. They look for:
✅ Which one seems like the best value
✅ What others are choosing
✅ What feels like a “great deal” in their gut
Emotions, perceptions, fear of missing out (FOMO), and cognitive biases — all these play a huge role in pricing decisions.
🧪 Real Example – The Economist’s Legendary Pricing Hack
They offered 3 options:
- Online-only – $59
- Print-only – $125
- Print + Online – $125
Guess which one most people chose?
Yep, the third one. Even though the second and third options had the same price!
Why? Because the middle option acted as a decoy, making the third look like a steal.
👉 Harvard Business School proved it:
Adding a “dummy” choice boosted premium plan sales by 62%.
💼 5 Proven Pricing Tactics That Work Like Magic
| Trick | Why It Works |
|---|---|
| Charm Pricing (e.g., 199, 499) | Our brain sees it as cheaper. |
| Decoy Option | Makes the premium plan feel like a better value. |
| Anchoring | Show a high price first, then offer a “discounted” deal. |
| Price Framing | “10 BDT per day” sounds better than “300 per month”. |
| Social Proof & Comparison | People pick what others are picking. |
🧠 Which Tactic Should You Use?
Not every strategy works for every product.
For SaaS, subscription tiers matter.
For courses or digital products, freemium models, trials, or upsells often perform better.
It all depends on:
- Who your users are
- Their income and mindset
- Why they’re using your product
- What alternatives exist in the market
📣 So, If You’re…
✅ Planning to launch a product or SaaS
✅ Confused about how to price it right
✅ Trying to increase conversions and build a marketing funnel
Let’s talk. I’d love to help you discover the perfect pricing strategy tailored to your product.
📩 Just hit reply to this email and let’s brainstorm together.
